RT Journal Article
JF Software Product Line Conference, International
YR 2006
VO 00
SP 23
TI Reconciling Marketed and Engineered Software Product Lines
A1 Georg Herzwurm,
A1 Andreas Helferich,
A1 Klaus Schmid,
K1 Scoping
K1 Product Management
K1 Product planning
K1 Product portfolio
AB Basically all companies today go beyond the development of single products and offer set(s) of similar and related products. In marketing, one such set is often called a product line. Nevertheless, still today most products are not yet engineered as product lines, i.e., they are not yet derived from a single platform. In this paper, we will explore the relation of these two forms of product lines. It is shown that under certain circumstances Engineered and Marketed Software Product Line subsume different products. This paper shows how these two perspectives differ and why a difference in products between these perspectives may be appropriate from a company perspective. Finally, it is argued that activities currently subsumed under Product Management and Scoping should be closely coordinated, allowing companies to optimize their product portfolios since decision-making is facilitated.
PB IEEE Computer Society, [URL:http://www.computer.org]
LA English
DO 10.1109/SPLC.2006.33
LK http://doi.ieeecomputersociety.org/10.1109/SPLC.2006.33