RT Journal Article
JF 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the
TI IT Businesses and Franchising: A Research Proposal
A1 Ye-Sho Chen,
A1 Chitu Okoli,
A1 P. Pete Chong,
AB Franchising has been popular as a growth strategy for small businesses; it is even more so in today?s global and information-based economy. In early 2001, Entrepreneur magazine — well known for its Franchise 500 listing — added a Tech Businesses category to its Franchise Zone with three subcategories: Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. This study applies Herbert Simon?s model for business firm growth as a theory-grounded solution to help managers understand the growth dynamics of IT-based franchising businesses. We present a research proposal with a pilot study of the growth of 27 IT-based franchise businesses, and explain how to relate the parameters of Simon?s model to strategic variables that can give managers a valuable strategic tool to understand the context of their industrial competition in IT-based franchising.
PB IEEE Computer Society, [URL:http://www.computer.org]