RT Journal Article
JF IT Professional
YR 2013
VO 15
IS 6
SP 18
TI Leveraging Big Data and Business Analytics [Guest editors' introduction]
A1 Sunil Mithas,
A1 Maria R. Lee,
A1 Seth Earley,
A1 San Murugesan,
A1 Reza Djavanshir,
K1 Special issues and sections
K1 Big data
K1 Business
K1 Information processing
K1 information technology
K1 big data
K1 business analytics
AB Big data projects and programs provide tremendous opportunity for organizations looking to transform their operations, innovate in their markets, and better serve their customers; however, these initiatives must be based on sound approaches and principles and not fads or empty vendor claims. This special issue aims to promote a better understanding of big data to foster wider deployment of big data approaches and a new era of business analytics capabilities.
PB IEEE Computer Society, [URL:http://www.computer.org]
SN 1520-9202
LA English
DO 10.1109/MITP.2013.95
LK http://doi.ieeecomputersociety.org/10.1109/MITP.2013.95